One Distribution, the company behind Supra Footwear, has opened a new footwear development facility in Dongguan, China.
Staff at the 3,000 square-foot One Distribution Resources (ODR) facility will liaise directly with local factories, and the office will be headed up by Udi Shiloah, Supra’s vice-president of footwear.
It is hoped that the new facility will give the brand greater control over sourcing and supply chain, allowing it to make higher-quality products at more competitive prices. A dedicated scheduling and logistics division at the site will ensure that Supra products get to its distributors around the world as cheaply and efficiently as possible.
One distribution CEO, Scott Bailey, said: “The opening of ODR is one of the most significant events in Supra history. We have created a great working environment for our very experienced and highly skilled team.
“Our goal is to build great product and we will accomplish this by forging direct and solid relationships with the best vendors and factories in Asia.”