Say hello to customisable production: Adidas embarks on shoe recycling project


Adidas is to lead a European Commission-funded cross-industry WRAP Consortium project, Sport Infinity, researching recyclable sporting goods.

The German sportswear company says almost 30% of all material used in sportswear production is wasted, most ending up in landfills.

The project aims to identify and develop innovative recyclable materials which will enable the production of easily customisable products, allowing greater design freedom.

It says every gram of a football boot could be broken down and recycled into a 3-D shapeable material for the next creator to mould without the use of adhesives.

“The new manufacturing method which will be piloted in Europe in Ansbach, Germany, allows us to bring production to where the design happens and, more importantly, to where the consumers are. Say hello to customisable production, ranging from modular factories to in-store personalisation,” said adidas.

“The new super-material will make every sports fan a product designer. A pair of boots can be restyled as often as the wearer wants without worrying about waste. Whether to keep up with the latest trends or react to on-pitch needs, the football fan of the future will never wear old boots again.”

Footballer Leo Messi has donated his boots to the project. He said: “I am proud that adidas is working to make sure that all of their boots, including mine, are being made in a way that protects the environment. For me, this is the future of football.”

source: footwear magazine

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>